However successful, a repeat is a challenge to create excitement about. Handled well, it could also mean instant bookings worth 100 crores!
Raymond Realty’s first premium project, The Address, was a huge success. Repeating it with another set of towers was exciting as well as intimidating, what with adding a significant repeat inventory in the same market. That too at a price 20% higher.
We did something bold – said it was a repeat, in fact an exact repeat, but not of the apartments but of the living that it represented. With just the touch of sophistication that created all the magic required. We called it a twin of an incomparable world..
