A Broken window improved the Mumbai Metro ride experience, read to find how.
Most of the infrastructure services are like 24X7 running factories which citizens use on the go, this leaves these services at mercy of these citizens on ‘How it is used’, ‘What kind of experience services can deliver’
Mumbai Metro & Its Strategic Brand Idea
This note discusses on how was Mumbai Metro Strategic Idea developed and how it helped Mumbai metro become most loved Brand in Infrastructure space