Siemens Sinova Switchgear Campaign Sparks a 42% Surge in Consideration
In today’s fast-paced world, the seamless functioning of our homes and appliances is often taken for granted. Yet, the quiet heroes behind the scenes – switchgear products like MCBs, Distribution Boards, and MCCBs – play a critical role in ensuring our lives remain uninterrupted. The recent Siemens Sinova Switchgear ad campaign brilliantly highlights this often-overlooked aspect, bringing the power of continuity to the forefront.
The challenge
Switchgear products are typically low-interest and low-engagement items. Most consumers choose these based on trust and recommendations, rather than active engagement with the brand. While Siemens is a well-respected name known for its innovation and quality, the retail product range Sinova lacked strong recognition and equity among stakeholders.
The objective
The campaign aimed to elevate Sinova’s perceptual leadership in the switchgear category and boost consideration. The goal was to make Sinova not just a trusted choice, but a preferred one by highlighting its crucial role in maintaining the flow of modern life.
Our Approach
The Brand Idea
Insight
Modern homes are increasingly demanding when it comes to electricity, and a poor choice in switchgear can severely disrupt daily life. Siemens recognized that the key motivation for users is the desire to live an uninterrupted, uncurbed life.
Strategic Idea
The campaign tapped into this motivation by dramatizing the role of switchgear in ensuring an unfaltering life. The creative concept was to emphasize how Sinova Switchgear products prevent critical disruptions during important moments.
The Creative Concept
Retail Branding
Merchandising
Cluster OOH
Market Activation
The Siemens Sinova Switchgear campaign successfully transformed a low-engagement category into a conversation starter, making users aware of the critical role these products play in their lives. By focusing on emotional, relatable scenarios and using innovative visual storytelling, Siemens not only increased brand awareness and consideration but also reinforced its position as a leader in innovation and quality in the switchgear market.
With Siemens Sinova, you can trust that your life’s most significant moments will remain uninterrupted, letting you live an unfaltering, uncurbed life.
