She has worked across different domains successfully managing and handling brands like – digibank by DBS, Peninsula Land Ltd., Bombay Dyeing, ICICI, Big Bazaar, Reliance Jewels, Godrej Properties, TATA AIA to name a few. She has also been a entrepreneur, co-founding Prapanch Studio. Where she handled resource crunch, deadline hassles and all-nighters without coffee.*  (*Full disclosure: She hates coffee :P)