More than 20 years of experience in Advertising. Has worked on brands like Saffola, GoAir, Pirmals, Godrej, Lux Cozy, IOCL, Union Bank, and LIC. An avid biker and constant traveller, he has spent more time on the road with his two-wheeler than in his home. From spending nights at dhabas to staying in a farmer’s home, Sudarshan is at ease with rural India or urban life through a human lens.