A 25+ years career in marketing and communication that reflects a diversified leadership experience and consistent achievements in driving effective branding, marketing and communication strategies. Proven strengths in directing all aspects of brand creation and brand management process, encompassing skills across consumer insights, target market segmentation, consumer engagement through mass media, digital and activation. A passionate brand steward, focused on growth, driven by the necessity to improve and adapt to the rapidly changing markets. Competence across strategic planning, branding & positioning, and relevant idea-based interventions for brands. Organized planner, effective communicator & decision maker, with a strong belief in collaboration within and outside of an organization.