Feminine hygiene is taboo in the mainstream with ads coyly showing blue liquids. We helped a D2C brand swim upstream. We fostered an online community to be a contemporary, candid and trusted platform to discuss topics related to menstruation, first periods, period pain, PCOS, sex, virginity and much more. Soon women from all over the country joined in and started sharing their experiences, hacks and tips and in no time we became the largest and most engaged online brand community. Sisterhood looks like this.