The real challenge was to sell a feature loaded advanced super-high priced video door phone to a market that only expected it do the job of a video intercom at best.
We picked a feature that was just another bullet point in the long list of features and used it to create interest in exactly the kind of TG who could find the money in their wallet that Legrand Classe demanded. It hit the bull’s eye as the planned annual stock got sold out in just a quarter.