Columbia Pacific Communities The Challenge : How does a new senior living brand ride the newer truths about ageing in Indian culture? The Breakthrough : An approach that feeds into the new notion of old age Talking to those who are un-hindered by age Ageing doesn’t signal separation from their earlier identity Continue to live their life zestfully Client: Columbia Pacific Communities Date: July 23, 2020 Category: Brand Architecture Brand Identity Brand Strategy Communication Design Communication Strategy Share: Fb Tw Ln